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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Managing Director With over 20 years senior management experience in the hospitality, travel and FMCG industries, I have a passion for understanding the buying behaviour of customers using marketing and data analytics. Customer purchase behavior fascinates me, as does developing evidence-based marketing methods that use focused analysis, data, studies and insights from customer research to take an objective view. I am happiest when creating new, more powerful and profitable ways to understand customers and turning those insights into real, tangible, business ideas.</image:caption>
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      <image:caption>Data &amp; Analytics Director and Founder With over 25 years data experience, including a qualification in Data Analytics, I am fully versed in helping clients to leverage the power of their customer data with a view to driving their direct marketing strategy to increase customer acquisition, loyalty and retention. While information comes in many forms, I aim to present it in a way that makes the content clear to the reader. I recognise the value of using data strategically and am passionate that it should always form the backbone of providing the intelligence to help drive business solutions.</image:caption>
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