What problem are we solving?

Marketing strategy has been traditionally inhibited by customer data being spread across multiple silos with different schemas, resulting in restricted data insight and 'one size fits all' customer targeting.

How it works:

Our platform works by consolidating data from multiple sources, across various different formats and pulls it together into a centralised data repository.

It then matches these data sources so that we have a single view of the customer from all the various touchpoints.

From this consolidated data we then run predictive models to anticipate, with different levels of confidence, the likelihood of a particular action based on a specific stimulus and its subsequent ROI.

How do we do it?

Data is automatically imported using API’s or manual upload from multiple sources into one central repository, resulting in unified and persistent customer profile or a single customer view. Data can be imported from multiple sources, including but not limited to:

CRS (Central Reservation System)
PMS (Property Management System)
CRM (Customer Relationship Management)
Loyalty Program
Call Centres
Google Analytics
Social Media
Communication Tools
Survey Modules

Where do we add value?

We automate fact generated personas as opposed to perception generated personas for a more personalised experience. These enhanced customer profiles can be then be used for multiple decision-making tools, including:

·  Data visualisation dashboards of single or multiple source data in real time (if required)
·  Predictive analytics to analyse customer trends and habits
·  Correlation metrics to provide intelligence on X customers will do Y if they are stimulated with Z
·  Provide an output to marketing tools to ensure personalised communication